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PTA Fundraising Essentials: A Short Guide

“Just what are the PTA fundraising essentials?” That is a question you may be asking yourself if you are in charge of the PTA fundraising program or if you are on a committee charged with the same task. It is an important question to ask and having the answers can mean the difference between a lackluster PTA fund raiser and a phenomenal program with record profits.

The first PTA fundraising essential is to be organized. That may sound like a ‘duh’ statement when discussing PTA parents, but you would be shocked at how often a fundraiser gets disorganized and sales hurt because of it. As part of the packet we send when you start a PTA fund raiser we include order tally sheets and a master order form to keep track of which students ordered what, who has paid, etc. It can really help simplify the whole process and keeps each students order neatly organized. These forms also allow you to return the order forms to each student which makes distributing orders much easier.

The second thing that is essential to PTA fundraising is to communicate. Everyone involved in the fund raiser needs to know what is happening, when it is happening, and why it is happening. PTA Fundraisers often hinge on whether or not orders are turned in on time, or even if they get turned in at all. We have seen groups fall flat simply because no one knew when their orders needed to be turned in. Being informed is also a great motivation technique; it makes people feel like their efforts matter and with school fundraisers, they definitely do!

One tool that we offer PTA’s to help them better communicate is our free fundraising thermometer that they can use to display the amount of money raised so far.

The third of the PTA fundraising essentials is finding great PTA fundraising ideas. There are so many to pick from that it can seem like a daunting task. It helps to narrow it down by discussing your fundraising ideas with parents and potential customers. You will also want to make sure that there are no restrictions on what fundraisers you can do as some school districts have banned things like candy sales on campus. For help choosing a program, feel free to call one of our experts at 877-448-9746.

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