One of the best ways to boost the sales in your PTA fundraising programs is to notify the parents about the fundraiser and make sure that they get the message. After all, for most schools, it is the parents who end up doing the selling anyway and if they don’t know that you are fundraising, then they can’t sell anything.
One of the best ways to inform them is to send out a PTA fundraising letter that goes over the program and the reason for the school fundraisers. It is HIGHLY recommended that you have a specific reason for doing the fund raiser as the parents tend to be pretty heavily invested in their own children and raising money for something specific that will benefit their child is much more motivating than “we are raising money” with no reason given.
A big issue that PTA’s tend to run in to when they send home these letters is making sure that the parents actually receive them. A great way to do that is to have the students get their parents to sign off on the letter and have it returned to the school. It takes a bit more work but in the end awareness about the PTA fundraising ideas is one of the greatest indicators of success.
The letter needs, at the very least, to include general information about the fundraisers. What the fundraiser is, when it will be, where (if there is a specific location), when it will end, when orders need to be turned in and when orders will be delivered are the minimum of what should be included. A brief explanation of why the fundraiser is being done and how it will help the school is a great idea to include.
Some schools with highly hands on parents will even send out a pre fundraiser letter with a couple of PTA fundraising ideas on it to get opinions from parents about what they want to sell and why. It is a great way to get a more broad opinion than you would from the fundraising committee alone.
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