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The smart teachers, administrators, parents and students are choosing earth friendly fundraising. ‘Why?’ you ask? Well, there are quite a few reasons that student fundraising is being revolutionized by Green fund raising.
The reality is that your student fund raising effort is just like running a small business. You have a product that you are trying to sell in order to raise a profit. And, just like in business your students will face the realities of supply and demand and they will face competition from other student fund raisers.
For this reason, choosing green school fundraisers just makes a lot of sense. Perhaps most important is the fact that a large percentage of the population is actively looking for ways to green up their lives. They may be seeking out the most simple and effortless ways possible, but they are seeking them nonetheless. This opens up a huge market of people who actually want the products you are selling.
Similarly, differentiation is imperative to your success. The vast majority of school fundraisers are cookie dough or wrapping paper sales. There are a couple of issues with that. The first is that if everyone else is selling cookie dough, chances are incredibly high that you will not be the first group to approach someone trying to sell something and that they will have already purchased an item. You also have to consider the fact that a lot of people still have cookie dough in their freezer from the year before and they just aren’t excited to buy more. You should see people’s faces when you approach with a fundraiser and it has new products in it that they haven’t seen from a fundraiser before.
While this may not be the way you have thought of student fund raising in the past, it really is the smartest way to approach it. Treating your fundraising ideas like a small business will help you to keep focused and should lead to higher profits and better sales.
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